A Z U R E

[ˈaʒə, ˈazjʊə]

NOUN

azure (noun) · azures (plural noun)

1. a bright blue colour:​

2. a small butterfly which is typically blue or purplish.

3. a brand that incorporates these two aspects of the word, from usage of the colour blue as their brand identity, and have a focus on aspiring, informing and educating their audience, as butterflies represent personal transformation.